Let’s talk about one of the most valuable resources you can give to your business: systems. Whether you’re just getting started with your business or you’ve been in the game for a while, systems will change the way you think and operate. Systems allow you to actually implement your brilliant ideas and grow!
If you aren’t utilizing systems, you’re probably spending so much time running your existing business that you’re not able to focus on growing it. And we’re not about treading water with your current workload. We’re about scaling your company to grow the business and life you’ve dreamed of! So, we’ve made it easy for you and compiled a list of the 5 essential systems we think every business should have from day one, along with some of our favorite resources and tools. Let’s jump in.
Accounting System- you need a way to track all the numbers going out and all the numbers coming in. From the beginning, it might just be a spreadsheet, but if spreadsheets aren’t your thing, that’s cool too. We’re giving you permission to invest in yourself upfront and set this up from the start. We promise you won’t regret it. Especially when you don’t have to spend countless hours organizing your finances for tax season. You need to know and track your numbers to measure your profit and loss so you can accurately create a budget. Understanding your numbers allows you to accurately package your offering and pricing instead of shooting in the dark or doing what everyone else is doing, just because that’s what works for them. Once you have determined how much money you need to make each month, you can use that number to work backward and figure out what your prices should be and how many of each service/offering you need to sell to reach those goals. And if the whole idea of numbers and finances has you feeling uneasy because you don’t understand it, lean into that feeling until you do. We recommend hiring a bookkeeper who can help you set up systems and understand your numbers. Once you know how to read the numbers, you know how to work the numbers, to reach the numbers! When you have a system for the finances in your business, you free up space for more confidence in running your company.
CRM (Customer Relationship Management)- Again, even if this is a spreadsheet you need to be tracking how people find you, who you’ve worked with, anyone you’ve connected with, and anyone who shows interest. We recommend investing in Dubsado from the start. It’s a low expense with a HUGE return on the amount of time and stress you save in the bigger picture. Dubsado is for all things involving customer relations. It will collect your leads and do so much more, but don't let yourself get overwhelmed by all the amazing features. Just start with tracking your leads and you can grow from there. The easiest sales are the ones you’ve already connected with. It takes 6 to 8 touch points for someone to take action to purchase your service. You need to track leads and follow up, follow up again, and keep following up because it may take 10 times before they say yes.
*Resource: Dubsado (use code lifestylebizco for 20% off)
Checklists + Templates for Recurring Tasks- The best part about these… they’re FREE! You can create this anywhere. Checklists for what you do on your admin day, for each part of your client process, email templates for the same exact wording that you’re constantly using. These are things that you can set up FO FREE to save you time, and energy from repeating the same steps over and over. Checklists also allow you to make sure you are remembering all of the steps in your process so no important detail gets left behind. Checklists allow you to take one more thing off your plate to free up your brain to focus on new projects that help you move the needle forward.
Task Management System: Trello all the way. It works for you. It works for your team. It works! This is a project management platform that can hold all of your checklists/templates/branding info/photos/passwords. Put an end to the neon sticky note madness all over your life. As an entrepreneur you don’t have just one office, your office is everywhere: your car, at your clients home, at the store...you get it. A project management tool like Trello allows you to take your ideas and important lists with you wherever you go. Includes great desktop and mobile features.
Email Marketing: Email marketing allows you to start creating relationships with cold leads, and continuing nurturing relationships with warm leads and past clients. If you ever decide to add some form of passive income you’ll want to have an email list of people to sell to and people who you know are already interested. You OWN the email list so if Facebook and Instagram ever go away you will always have a way to connect with your audience. Since people need 6-8 touch points before they’re ready to buy, get out there and send them some emails because that counts! Show them recent projects and offer value to continue communicating that you are the expert in your field.
To all our boss-babe CEO’s, we’d love to hear from you! What systems do you use to scale + elevate your company?
If you are ready to get some systems in place and really scale your business, join us inside the LBC community.